About Me
I’ve spent 12+ years leading cross-functional teams that build products where user needs, market demand, and business strengths meet.
Additional brands I’ve built for
Start with the Problem
Identifying the right problem to solve is often the hardest and most important part of the process. I believe in taking the time to research, understand, and listen before starting design.
Revenue Driven
Understanding how a product generates revenue, tracking it, and being able to tell that story to secure funding is central to continued product growth—and central to my process.
No Egos
I always have room to grow and appreciate feedback. I want my team members to easily let me know what is and isn’t working—and to feel safe coming to me for help.
Collaborative + Crossfunctional
All team members must have a voice in the design process for a product to be successful. I believe in frequent workshopping, work shares, and constructive critique.
Room to Experiment
My teams are encouraged to try new approaches, design techniques, and patterns. Experimentation is important for each team member to feel inspired to do their best work.
