Transforming how guests navigate and experience the world’s largest art fair with AI
The Ask
Create a way to help visitors get the most out of their visit to the fair, cutting through the noise and offering personalized recommendations.
Client
Art Basel
My Role
Experience Director
Project Date
Jan - Dec 2024
Platform
iOS
Our Vision
A place to plan your perfect visit to Art Basel - personalized to help make the most of your time.
Experience Principles
Take the overwhelming nature of the fair, and streamline it for me - so I know what I need to know when I need to know it, and nothing more.
Curate complexity
Connect recommendations to the art you know I like and the collections I already own. Connect me to the galleries I should know and make introductions to the right parties.
Make art feel personal
Replicate the feeling and excitement of exploring the fair with a personal expert—someone who always knows where to go, what to see, and how to get the most out of the experience.
Make me feel like an insider
Prioritize dynamic features like interactive maps, schedules, and personalized guides to support spontaneity and informed decision-making during the fair.
Make exploration fun
An assistant built to cut through the noise
Our assistant was built to answer common questions users have, assist them by making recommendations, and most powerfully - build them a schedule for the fair. Since most visitors don’t know what’s on, what to see, and have limited time, getting a pre-made schedule provides instant value.
That can help you identify and learn about the art around you.
Our assistant draws upon a vast database of known artworks provided to us by the participating galleries, so users can identify and learn about the art they are seeing.
A homepage that connects you to the fair—and the city Beyond
Personalized to each user, the homepage shows galleries, artworks, and restaurants we think you’ll like based on your preferences set during onboarding and the conversations you’ve had with the assistant.
Results
109%
Increase in discovery of new galleries and artworks.
30k
Questions asked and answered by our assistant.
20k
More sessions than the previous version of the app.
Client Feedback
“I've now been building technology systems for 16 years and I still can't emphasis enough how technology elevates our understanding of our physical world experiences. Art Basel's new app enhances its already immersive experience, offering more tailored ways to engage with art and I can't wait for everyone to be able to geek out about it with me”
