Using AI to Transform how people navigate and experience the world’s largest art fair
The Ask
Create a way to help visitors get the most out of their visit to the fair, cutting through the noise and offering personalized recommendations.
Client
Art Basel
My Role
Experience Director
Project Date
Jan - Dec 2024
Platform
iOS
A place to plan your perfect visit to Art Basel - personalized to help make the most of your time.
Our Vision
Experience Principles
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Help users navigate a rich and multifaceted art experience by cutting through the noise and showing them exactly what we think they’ll like.
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Prioritize dynamic features like interactive maps, schedules, and personalized guides to support spontaneity and informed decision-making during the fair.
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Enable users to save, follow, and interact with galleries, artists, and events, turning a massive international fair into a tailored personal journey.
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Give users the confidence and excitement of exploring the fair with a personal expert—someone who always knows where to go, what to see, and how to get the most out of the experience.
An assistant built to cut through the noise
Our assistant was built to answer common questions users have, assist them by making recommendations, and most powerfully - build them a schedule for the fair. Since most visitors don’t know what’s on, what to see, and have limited time, getting a pre-made schedule provides instant value.
That can help you identify and learn about the art around you.
Our assistant draws upon a vast database of known artworks provided to us by the participating galleries, so users can identify and learn about the art they are seeing.
A homepage that connects you to the fair—and the city Beyond
Personalized to each user, the homepage shows galleries, artworks, and restaurants we think you’ll like based on your preferences set during onboarding and the conversations you’ve had with the assistant.