Unlocking the future of connected sound.
The Ask
Reimagine the Bose app to create greater engagement, increase customer lifetime value, and build a stronger relationship with the brand.
Client
Bose
My Role
Experience Director
Project Date
March 2025
Platform
iOS and Android
Our Vision
A gateway to seamless control - engaging, effortless, and perfectly tuned to you.
Experience Principles
Users don’t want another app, they want the product they bought to work seamlessly with what they already have.
Just work, then get out of the way
Users find delight when we show them how to get more out of what they already have. Wherever possible, we need to unlock these moments.
Unlock product potential
Personalization is core to consumer expectations, we need to understand and respond to our users’ unique tastes.
Adapt to my tastes
Don’t wait for things to go wrong. When we notice issues, we should reach out to customers to help them fix issues before they even notice them.
Offer proactive support
Seamless controls, integrated into the OS
Most users don’t want another app, our goal is primarily to provide them options to control their Bose products by seamlessly integrating into the operating system itself.
Your listening data, surfaced to help you get more out of your products.
Users see value in getting more out of the products they own, through an insights section we are able to surface listening habits of our users in engaging ways - always tying it back to a recommendation that can implement to get more from our products.
A hub for exclusive content and experiences.
We want to form deeper relationships with our users, helping them deepen their relationship with music. Through exclusive artist content, only available through our app, in addition to exclusive experiences - we have the opportunity to go beyond a simple product manufacturer.
For those tinkerers who love to customize every aspect of their sound, we offer the highest level of customization available on the market - in a simple to understand interface
Unparalleled Control
Client Feedback
“I don’t know what to say, I’ve been along for the whole journey yet, I’m still speechless. This is what we need to get the organization on board. ”
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