Unlocking the future of connected sound.
The Ask
Reimagine the Bose app to create greater engagement, increase customer lifetime value, and build a stronger relationship with the brand.
Client
Bose
My Role
Experience Director
Project Date
March 2025
Platform
iOS and Android
A gateway to seamless control - engaging, effortless, and perfectly tuned to you.
Our Vision
Experience Principles
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Users don’t want another app, they want the product they bought to work seamlessly with what they already have.
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Personalization is core to consumer expectations, we need to understand and respond to our users’ unique tastes.
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Users find delight when we show them how to get more out of what they already have. Wherever possible, we need to unlock these moments.
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Don’t wait for things to go wrong. When we notice issues, we should reach out to customers to help them fix issues before they even notice them.
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We believe there is power in community, especially among loyal users. Where possible connect them and Bose to create magic music moments.
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When a customer buys a Bose product, they are putting trust in us. We must honour that by continuing to support older products, and giving them an alternative when that isn’t possible.
Seamless controls, integrated into the OS
Most users don’t want another app, our goal is primarily to provide them options to control their Bose products by seamlessly integrating into the operating system itself.
Your listening data, surfaced to help you get more out of your products.
Users see value in getting more out of the products they own, through an insights section we are able to surface listening habits of our users in engaging ways - always tying it back to a recommendation that can implement to get more from our products.
A hub for exclusive content and experiences.
We want to form deeper relationships with our users, helping them deepen their relationship with music. Through exclusive artist content, only available through our app, in addition to exclusive experiences - we have the opportunity to go beyond a simple product manufacturer.
Unparalleled Control
For those tinkerers who love to customize every aspect of their sound, we offer the highest level of customization available on the market - in a simple to understand interface