We believe that being a good coach means helping you find the right gear to play the game the way that works best for you, from beginner to expert. Using our expertise, we can cut through the noise and clutter to find the right product specifically tailored to your needs.

We believe that Dick's plays an active role in the natural bonds created through sport and fitness and that different athletes have different needs around community. Taking an active online role of connecting to and sharing multiple forms of community, both digitally and physically, will help create a lasting bond between Dick's and their athletes.

We believe showing up is half the battle. We are proud of our athletes every time they step out onto the field, get on the stationary bike, or even go for a walk around the block. We believe honoring that dedication for movement is worthy of celebration, and by celebrating with them we foster a a stronger relationship with us and a long-term journey

We believe that being a good coach means understanding your athlete: their likes and dislikes, strengths and weaknesses, and what they need to be the best version of themselves. Dick's can be that coach that helps athletes get the most out of their game and keeps them on track to meet their goals, creating an experience across channels that provides cohesiveness and consistency that are unmatched.

We believe in order to get consumers excited to keep up or expand their passion, we must inspire them to find their next through connected storytelling across channels, exposing them to our unique blend of experiences and services.