Envisioning the future of fueling and convenience

The Ask
Create the future of fueling and convenience for all bp locations in a way so compelling that customers never go back to the old way of getting gas.

Client
bp

My Role
Experience Director

Project Date
Jan 2023

Platform
iOS and Android

Our Vision

A frictionless experience that prioritizes keeping guests in their flow—while also providing moments of joy and delight.

Experience Principles

A fluid experience is one that feels fast. This means removing every barrier between guests and their to-do list. So they can get in, get what they need,  and get out while remaining in their flow.

Facilitate Flow

There's an opportunity to redefine our customer service by leveraging technological optimization and employee empowerment to create an elevated guest experience. We can also automate the mundane to save  on costs and allow users to self service.

Revolutionize Service

Trust is not given, but must be fueled proactively, especially  in the energy industry. We believe it’s vital to make genuine gains through data transparency and a strong focus on guest security in order to build strong relationships with our guests.

Fuel Trust

The more we seek to understand our customers and advocate for their needs, the more valuable we become to each other. Like the perfect co-pilot on a long road trip, we help provide you the right information at the right time and make your overall experience better because we know your needs.

Proactively Personalize

Giving guests the tools they need to choose bp every time.

By equipping our guests with smart notifications when they are low on fuel, allowing them to lock prices in for the day, and giving them an intuitive search to find their nearest stations - we make sure that we are the brand the choose every time.

A pump experience that redefines the game.

By recognizing our customers based on their plate, we can customize their pump experience from the start - remembering their preferred fuel type and even allowing them to order from the c-store right at the pump.

Intuitive checkout and rewards that keep guests coming back.

Our guests can order ahead and choose a multitude of options to pick up their orders, even using their points to pay for purchases directly in our purchase flow. If they want to add something to their order in store, simply scanning the barcode will let them add it to their order and checkout on mobile.